per | data
Market Plan
The education and learning analytics market is projected to grow at a Global Augmented Analytics Market (CAGR) size of 29.8% from 2020 to 2027, and to reach $34.7 billion by 2028 (Meticulous Research, 2021).
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Most institutions agree that data-driven findings are valuable, and reliable sources of data for their policy reform, and prioritize LA at an institutional level, however they do not have a formal LA strategy or department, especially in the case of smaller institutions (eCampus Ontario, 2020).
per | data will leverage this growing data-driven market, and market directly to institutions, beginning with Canada. Clients will consist of entire institutions, individual programs, or even individual courses as relevant. Direct customers will be faculty and educational administrators, including instructional designers, curriculum developers, and program coordinators.
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To generate revenue, per | data will be a subscription-based service, with different tiers for different levels of use. Individual users will make use of the least costly service, with limited features, while full institution pricing will scale with required users and features. Features will grow based on client demanded data visualizations, and user-created custom visualizations where occurring.
Anticipated tiers and related services are listed below:
per | data
Competition & Differentiation
per | data’s offerings most closely align with data visualization platforms and learning analytics offerings.
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Other data visualization platforms do exist, however none specifically target learning analytics in the way that per | data does. Most competitor products sell their specific software system, and offer generic “one size fits all” opportunities for data visualization. per | data stands out by offering tailored, inquiry-based data visualization rooted in educational thinking. Notably, with this tailored approach per | data is able to offer 3 of the 5 most common benefits of learning analytics: improved students’ learning outcomes, improved instructors’ performance, and curriculum development and improvement (Shukor & Quadri, 2021).
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Similarly, learning analytics offerings do exist, but most once again sell software services, or a costly “full-package” support solution that is often not the right approach for an institution only beginning to step into learning analytics, without knowing what they need. per | data allows users to decide exactly what information they’d like to know, with the data they have on hand, without investing a large start-up cost.
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Additionally, these businesses generally function with a direct link to existing databases that institutions may have, which per | data does not. With data privacy concerns high surrounding student data, per | data poses questions to users to receive only the data that is needed, rather than gaining access to entire systems which can be impossible for institutions to allow.
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per | data
The Ask & The Return
per | data is currently seeking a start-up investment of $100,000 to carry out the following activities:
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Develop and test per | data browser-based platform for beta use
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Purchase of digital environments to house system
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Procurement of secure storage and encryption services for platform & housed data
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Develop marketing material to showcase per | data’s capacities
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Trial per | data with interested clients
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Once established, per | data is poised to become a staple in an institutions decision making processes. Using existing data, providing easy and intuitive access, and allowing educators to see the “what is” of their educational systems will be an invaluable tool, and successful venture. Once established, this venture will seek to continually expand to provide further profit to investors, and better service to clients.